Last edited by Tusho
Tuesday, April 28, 2020 | History

2 edition of PR week marketing and public relations handbook found in the catalog.

PR week marketing and public relations handbook

PR week marketing and public relations handbook

  • 311 Want to read
  • 20 Currently reading

Published by Kogan Page in London .
Written in English

    Subjects:
  • Marketing.,
  • Public relations.

  • Edition Notes

    Includes index.

    Statementconsultant editor Geoffrey Lace.
    ContributionsLace, Geoffrey.
    Classifications
    LC ClassificationsHF5415, HM263
    The Physical Object
    Pagination(200)p. :
    Number of Pages200
    ID Numbers
    Open LibraryOL21940271M
    ISBN 101850911991


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PR week marketing and public relations handbook Download PDF EPUB FB2

The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of.

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.

Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. Alpaytac wins three new clients. Septem CHICAGO: Alpaytac, a three-year old marketing communications and PR agency, has signed three new clients in the last three months: Unelko Corporation, Playaway Digital, and ZAGG Inc.

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